Khiladi AkshayKumar says No Paseena with World’s No.1
Anti-perspirantbrand – SureOctober 31, 2011: Khiladi Akshay Kumar is all set todefy the world with the ‘No Paseena Challenge’. The actorwho is the Brand Ambassador for world’s no. 1 anti-perspirant brand - SureMen will be 
seensporting a fresh and suave look in the latest commercial for the brand. Akshay,known for his active and energetic stride, effortlessly performs a seriesof never seen before stunts that raises the bar once again! This Khiladi doeseverything with style and class... but with No Paseena!
Sure Men has been launched in Indiaby Hindustan Unilever Limited the leading anti-perspirant brand in 35 countriesacross the world. The product has been tried and tested at world’shighest temperature ever recorded: 580C, it comes with atechnology that manages sweat. Its advanced formulation is specially designedfor men and provides powerful protection against sweat and odour that is longlasting that keeps you fresh all day long.
On being the brand ambassador forSure Men, Akshay Kumar said, “When I was approached to endorseSure Men, I agreed to take it up as I have been an active user of the brandeven before it came to India. Sure Men is the best anti-perspirant andensures that you don’t sweat at all even in extreme weather conditions. Iwas happy to take up the No Paseena Challenge and recommend you take thechallenge as well to experience its benefits.”
Speaking on the launch of Sure Menand Akshay Kumar as the brand ambassador, Srinandan Sundaram, GeneralManager – Deodorants and Oral Care, HUL said, “With Sure Men,we extend our portfolio to offer our male consumers a product that is worldclass and ensures personal hygiene is under check in extreme conditions aswell. We are happy to have Akshay Kumar associate with Sure Men as he fits inperfectly with the brand attributes and is a user of the product.”
The Sure Men range consists of 5different variants namely Invisible Ice, Ice Cool, V8 , Quantum andSport Defence. All these variants are available in packs of 150 mlaerosol cans at Rs. 150 and 40ml Roll On at Rs. 65, in all theretail outlets across country.
Sure Men is being launched in Indiawith a comprehensive national campaign consisting of Television, Radio, Outdoorand Digital Media. The TVC will see Akshay Kumar playing himself, the star - anadventurous khiladi shooting an action sequence in a hot desert andtaking up the ‘No Paseena’ Challenge.
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