Paul Mitchell's Awapuhi has been a well loved line for a long time. To celebrate the brand's 30th anniversary there is new Awapuhi Wild Ginger , a line of products for super hair strengthening with keratin.
According to their website Keratin is "Considered the "spine" of the hair shaft, and keratin protein is a vital element in strong, healthy hair."
Wild Ginger contains KeraTriplex™ an exclusive blend of isolated keratin proteins specially designed to repair and seal damaged hair. ( It comes from New Zealand sheep's wool). They say this complex is virtually identical to the keratin in our hair.
I've tried the Moisturizing Lather Shampoo, Keratin Cream Rinse and Finishing spray. The first sign of a good shampoo, I feel, is consistency. Wild Ginger is very thick, almost emulsified. It works into quite a lather and gets hair very clean. No build up. The cream rinse then really conditions the hair , but by being a cream rinse , it's light and doesn't weigh hair down yet adds a lot of softness .
This line can be used by anyone but is especially good for those with any damage , and color treated as it sulfate free. Even if you hair isn't damaged( mine isn't) it gives you healthy, shiny hair .
The line also has an in salon keratin treatment , KeriTriplex 2 step repair.
Full product list:
Moisturizing Lather Shampoo
Keratin Cream Rinse
Keratin Intensive Treatment
Styling Treatment Oil
Texturizing Sea Spray
Shine Spray
Finishing Spray
Available at Paul Mitchell salons and in Saks and Neimans store salons in September.
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