Vibrating Mascaras from Lancome and Estee

Yes, you read that right, the topic is vibrating mascaras. A new invention coming soon to your lashes.

Lancome is releasing Ôscillation, this fall:

"A unique mascara that provides a 360-degree coat around each and every lash. The vibrating brush provides no fewer than 7,000 vibrations per minute for the perfect formula application. Ôscillation has four patents for technology and formula and was created by a team led by Jean-Louis Guéret, the designer of all Lancôme mascara brushes. The King of Mascara, Guéret has been the father of nearly 400 mascaras during his illustrious career"

Not to be outdone Estee Lauder has one in the works as well:

" TurboLash All Effects Motion Mascara, which the brand is touting as the world's first battery-operated, vibrating, all-effects mascara. It will be launched on July 17 as a Saks Fifth Avenue exclusive. "

Not sure what to make of this. Of course I'll want to try them, but until then we'll have to just wonder how much we need a vibrating mascara. This week the skeptic in me is really getting a workout.

I do like the idea that lashes are coated all around, though. Never could manage that with regular mascara.

Although one does have to wonder, where do we go next ?